The folks at the POM Wonderful booth admit that drinking
their pomegranate juice will not let you live forever -- but they have to think
about it first. A few weeks after an advertising campaign centered on their 100%
juice allowing you to “Cheat Death” was banned in the U.K., POM’s
Jeff Garcia is more focused than ever on the positive health benefits of the fruit’s polyphenal
“We’re taking the power of those natural antioxidants and
offering them in different forms,” Garcia said. That's thanks to POMx, the compound of extracted
pomegranate antioxidants offered in pill form, which the company adds to some of its tea blends and now combines with its caffeinated energy drinks.
We tried a sip of both the chocolate and coffee-flavored energy drinks (available nationally in June). Iced coffee with more kick than a lot of energy drinks, plus the healthy aura of pomegranate juice? Yes please. But Garcia recognizes that energy drinks and natural juices aren’t everyone’s cup of POM tea, and points to the varied and delicious dishes restaurants are preparing with POM's fruits and juices. Sorbets, smoothies, sauces and glazes, cocktails, salads -- Garcia has a recipe for everything, including the pomegranate flowers decorating their booth.
“The fact is that America
While we can’t definitively tell you whether or not POM juice will let you live forever or not, an 8-ounce bottle of the company's iced coffee energy drink from Booth #3386 on Monday morning will definitely give you that Energizer bunny feeling for day three on the NRA show floor.