By Derrek J. Hull, Blogger-in-Chief
Signature cocktails, de-glazing, reductions, sauces, food-beer pairings, beer sommeliers, food-wine pairings and wine sommeliers are among the hottest culinary trends according to the National Restaurant Association’s What Hot in 2010 chef survey of American Culinary Federation chef members.
That increasing importance of beverage alcohol throughout the foodservice and hospitality industry provides a flight of opportunities to increase guest satisfaction and keep them coming back for more.
The International Wine, Spirits & Beer Event (IWSB) at the NRA Show provides a once-a-year opportunity for operators, distributors and importers to meet with brewers, vintners and distillers and leading beverage industry experts to help them advance their beverage alcohol programs.
"IWSB is a key venue for a beverage buyer to find everything they need to build a better and more profitable bar program. The event is clearly a great opportunity to access cutting-edge educational sessions, a unique exhibit floor and to meet face to face with producers of all 3 alcohol segments, showcasing both established and emerging brands and labels,” said T.G.I. Friday’s vice president, beverage and bar, George Barton.
Early bird discount registration for IWSB is $85 (a 40% savings over the regular price), and registration for the NRA Show is $30 (a more than 66% savings over the regular price) until December 1. After December 1, IWSB registration is $100 and NRA Show registration is $45.