By Derrek J. Hull, Blogger-in-Chief
The restaurant industry will continue to show signs of improvement this holiday season, leading to the strongest outlook in recent years, according to the National Restaurant Association.
“Stronger consumer spending and gift card sales will help boost revenue for the nation’s nearly one million restaurant and foodservice outlets this holiday season,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association.
Growth in real (inflation-adjusted) personal disposable income, better consumer confidence and modest employment increases form the foundation of the best holiday outlook for restaurants in several years.
“An important factor to driving sales during the holidays is restaurant gift cards and gift certificates. Our research shows that 78 percent of consumers say they would like to receive a restaurant gift card or certificate on gift occasions, making them ideal gifts for almost everyone,” Riehle said.