By Tatiana Vieira, International Contributor
In this day and age, life is hectic and as the new insight report from Wharton says: we are on the move and we need to adapt to a new global economy. It's not only the reports elaborated by great thinkers that highlight a more competitive future; players in the restaurant industry are entering new markets every day. This past week The Cheesecake Factory announced its first international expansion, highlighting its plan to open 22 new stores in the Middle East.
In another article, Robert Neuwirth described how businesses in the African meta city of Lagos, Nigeria are becoming global and receiving products from many countries, including the U.S. How can restaurant operators in the Middle East, Africa and all around the world survive and thrive if they are not in tune to what is happening in the U.S. marketplace?