By Derrek J. Hull, Blogger-in-Chief
Mother’s Day remains the most popular holiday to dine out. And, 75 million American adults will do so on May 8 according to new research by the National Restaurant Association.
Nearly half of moms would pick their favorite restaurant if given the choice where to go for a special Mother’s Day meal. More than half of mothers say they enjoy celebrating Mother’s Day with a restaurant meal because it gives them a break from cooking at home.
The new survey shows that when it comes to meal times, dinner reigns supreme on Mother’s Day. Fifty-eight percent of Mother’s Day diners say they will go out to a restaurant for dinner on May 8; 32 percent will go out for lunch, 24 percent for brunch, and 10 percent for breakfast. In addition, one in five Mother’s Day diners (19 percent) say they will go out for more than one meal that day.
Kids are also an important part of the mix when dining out on Mother’s Day. Two-thirds of people who dine out on Mother’s Day this year say children under the age of 18 will join them.
The National Restaurant Association’s survey also specifically asked mothers about their wishes and preferences on Mother’s Day. When asked about the reason that best describes why they enjoy celebrating Mother’s Day with a special meal at a restaurant, here’s what mothers across America said:
- 51 percent say because they do most of the cooking at home and dining out gives them a break
- 27 percent say they mainly enjoy it because a restaurant is a great place to socialize with family and friends
- 16 percent say that sharing a meal at a restaurant creates lasting memories that other gifts can’t
- 6 percent say they like dining out on Mother’s Day because they’re a foodie and enjoy visiting restaurants for any occasion.
When asked about where they would like to dine for that special Mother’s Day meal:
- 46 percent of moms said they would prefer their favorite restaurant, regardless of holiday specials
- 22 percent would prefer to celebrate at a restaurant that is kid-friendly
- 19 percent find Mother’s Day specials most important factor
- 11 percent would like to visit a restaurant they haven’t been to before
The survey also showed that restaurant gift cards and certificates are popular on mom’s wish list. Approximately one-fifth of mothers (19 percent) said that is their preferred gift this Mother’s Day.