By Derrek J. Hull, Blogger-in-Chief
Nearly 50 million adults are expected to celebrate at a restaurant this Father’s Day, according to new National Restaurant Association research.
A vast majority of Father’s Day diners will choose Dad’s favorite restaurant to mark the occasion.
“Father’s Day is yet another important celebration that families will choose to spend at our nation’s restaurants,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association. “Our survey results show that the restaurant industry continues to play a significant role in honoring fathers.”
Dinner will be the most popular meal time on Father’s Day, with 67 percent of diners saying they will go out to a restaurant for dinner on June 19; 24 percent will head out for lunch, 10 percent for brunch, and 11 percent for breakfast.
The most important factor for choosing a restaurant you ask? Sixty percent of patrons said they would dine at Dad’s favorite restaurant, regardless of Father’s Day specials. Only 6 percent of diners said they would pick a restaurant with food and drink specials. Fifteen percent said they would select a restaurant that is kid-friendly, while 13 percent said they’d go to a restaurant Dad hasn’t been to before.
Results are based on a survey of 1,000 adults.