By Derrek J. Hull, Blogger-in-Chief
New National Restaurant Association research estimates that 48 million Americans will order takeout or delivery food from a restaurant while watching the professional football championship game on Super Bowl Sunday, February 5. In addition, 12 million are expected to visit a restaurant or bar to watch the big game.
The research also shows that salsa, dips, spreads, chicken wings and pizza are considered must-have game day foods.
“Sporting events and great food go hand in hand, so it is no surprise that millions of Americans will incorporate restaurants into their plans for watching the professional football championship game this year,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association.
Riehle added, “When it comes to favorite game-watching foods, dips, chicken wings and pizza top the list. But, about 2 out of 5 individuals who plan to watch the big game say that healthful food items are a must on their table that day."
The Association’s research shows that 31 percent of individuals who plan to watch the big game at their own home or someone else’s home expect to order restaurant takeout or delivery. Younger adults (18 to 34 years old) and individuals with children are more likely to order restaurant food for game day gatherings, at 52 percent and 40 percent, respectively.
Individuals on the West Coast are more likely to watch the big game at a restaurant or bar, at 9 percent compared with 4 percent on the East Coast, likely because of the earlier kick-off time in the Pacific time zone.
When it comes to food for the big game on February 5, 69 percent of survey respondents said that salsa, dips or spreads are must-haves. Sixty-three percent said chicken wings are must-haves, 61 percent said pizza, 50 percent said desserts, and 49 percent said subs/sandwiches. In addition, 42 percent said that healthful food items are a must on their game day table.
Go to www.restaurant.org for more restaurant research and information. For everything you need to invest in your operation and build your knowledge to keep your business going strong, registration and 50 percent savings for 2012 National Restaurant Association Restaurant, Hotel-Motel Show is available for a limited-time only, as well as unrivaled hotel discounts – all equal or below 2011 levels.
Giants vs Patriots would be an amazing Super Bowl... I'm a big Giants fan and need to be sure that I have a place set up to watch them beat the Patriots and I will be in the stadium to see live the Super Bowl XLVII 2012!!! I booked my hotel with http://www.14sb.com and http://2020Hotels.com, phone 917-224-1231. I was lucky last year; they upgraded me to the HILTON HOTEL 2 minutes from the stadium! They offer Luxury Lodging and affordable accommodations for ALL EVENTS. You can also find Hotel rooms during OLYMPICS, SUPER BOWL, FIFA WORLD CUP, FINAL FOUR, F1, Formula One, Grand Prix races in Austin Texas...
Posted by: Nat1969 | January 27, 2012 at 10:24 AM