NRA Show 2012: Tips for the international attendee

By Tatiana Vieira Green, International Contributor

Every year, product innovation, culinary knowledge and big ideas are found around every corner at the National Restaurant Association Restaurant, Hotel-Motel Show and its sib event the International Wine, Spirits & Beer Event (IWSB). NRA Show 2012 is set for its new dates May 5-8, IWSB will be held May 6-7, at Chicago’s McCormick Place. 

With show-goers from more than 100 countries, international attendees now have access to valuable information about this year’s events and attractions, speakers, as well as helpful tips on how to book travel arrangements in several languages: Chinese (Traditional), English (British), French, German, Japanese, Portuguese, Russian, and Spanish.

Now’s the time to be proactive, refresh your skills and equipment, and get your entire foodservice operation ready for business. NRA Show 2012 is where to start.

• Discover products, services and end-to-end solutions in 900+ product categories: Food, Beverage, Equipment, Training, Linens, Lodging Furnishings & Decorations, Paper, Plastic & Supplies, Services Tableware, Technology & Entertainment, plus more
• Increase check averages with new flavors, culinary techniques and menu ideas
• Leverage social media channels like Facebook, Twitter or Foursquare to generate buzz
• Tap into tomorrow’s trends in menus and ingredients as trailblazing chefs perform live culinary demonstrations on the Show floor
• Gain insights into technology, sustainability and other major initiatives—and discover how to best employ them to improve traffic and reduce cost

For more information, and to register for up to 50 percent savings for NRA Show and IWSB 2012, go to www.restaurant.org/show or www.winespiritsbeer.org. You can also find the NRA Show and IWSB on Twitter @NRAShow, Facebook, Linkedin and YouTube.