NRA Show makes EXPO magazines Top 25 Fast-Growth Shows list

By Derrek J. Hull, Blogger-in-Chief

The National Restaurant Association Restaurant, Hotel-Motel Show came in at number 6 among EXPO magazine’s Top 25 Fast-Growth Shows, attributing the NRA Show’s success to a variety of campaigns, most notably the NRA Show Daily Deals program. (Read the full article.)

NRA Show Daily Deals allowed attendees (buyers) to purchase deeply discounted deals online and fulfill them face-to-face with sellers on the exhibit floor. Every day leading up to the NRA Show, and throughout the four-day event, a product or service was highlighted in a “NRA Show Deal of the Day.” The offers included products and services from several exhibitor categories, including equipment, food, technology, services and uniforms. Each NRA Show Deal of the Day represented a savings of 50 percent or greater on an item or package with an original value of at least $500. 

In addition, both the NRA Show and the International Wine, Spirits & Beer Event (IWSB) showed positive growth in attendee and exhibitor numbers. Among NRA Show registrants, there was a 4 percent increase in the Restaurant/Foodservice category, a 6 percent increase in the Dealer/Distributor category, and 8 percent increase in the Press category. The 2011 events attracted nearly 58,000 registrants, according to preliminary analysis. On the exhibitor side, there was a 7 percent increase in square feet occupied over 2010, covering more than 515,000-square-feet. More than 1,900 exhibitors showcased the most innovative new products and services in the marketplace. 

The NRA Show and IWSB Web sites feature previews of this year’s events and speaker presentations, including video and photos. In addition to Floored!, the official blog of NRA Show and IWSB, highlights are continually being updated on the sites. The NRA Show and IWSB are also on Twitter @NRAShow, Facebook, Linkedin and YouTube to provide updates and news on NRA Show 2012 (set for its new dates May 5-8 at Chicago’s McCormick Place along with IWSB, held May 6-7).

With NRA Show 2012 and the IWSB earlier than ever before, you’ve got to start thinking about your plans, from identifying suppliers that impact every segment of an operation, to education sessions and networking with industry elites at official after parties where you can network the night away. Register today for up to 50 percent savings for NRA Show and IWSB 2012.

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