By Derrek J. Hull, Blogger-in-Chief
For it's second annual Innovation Issue, BizBash names National Restaurant Association Executive Vice President, Convention Mary Pat Heftman to its list of the 66 most innovative event pros. Mary Pat is among the planners, designers, caterers, and other professionals who stand out as the drivers behind groundbreaking, purpose-driven concepts that shape the way we think about events today.
The National Restaurant Association Restaurant, Hotel-Motel Show (set for its new dates May 5 through 8 at Chicago's McCormick Place) was the first global event to offer trade-show based group buying deals, which gave buyers the unique ability to purchase a deeply discounted deal online and fulfill it face-toface at the Show.
“The event industry is constantly in flux, with a steady stream of style trends, tech developments, and new ideas,” said Chad Kaydo, editor in chief of BizBash. “We wanted to recognize the people who stay ahead of the curve and move the industry forward.”
The article, “The 66 Most Innovative People,” is featured in BizBash’s March/April 2012 issue.
For more information, and to register for up to 50 percent savings (it’s $45 now, after March 30 it’s $90) for NRA Show and the International Wine, Spirits & Beer Event (to be held May 6-7), go to www.restaurant.org/show or www.winespiritsbeer.org. You can also find the NRA Show and IWSB on Twitter @NRAShow, Facebook, Linkedin and YouTube.