By Guest Blogger Jim Sullivan, CEO Sullivision.com
As someone who has both attended and vended at the National Restaurant Association Restaurant, Hotel-Motel Show over the last 15 years I feel confident that there are at least 10 reasons why you should come to Chicago and attend the NRA Show this year (to be held at its new dates May 5-8)…
10. Be where your competitors are. Don’t let that guy across the street or that chain down the block get a monopoly on good ideas, new product expertise and thought leadership. Go to the Show and experience first-hand the newest trends and developments in menus, equipment, operations, social media and ideas. If you don’t go, and they do, what happens if you don’t get better, and they do? Won’t that bug you to no end?
9. Be where your competitors are not. Let’s face it, you’re smarter than they are. That’s why you’re you and they’re them. So if they’re deciding to skip the Show this year, it’s the perfect time for you to swoop in and discover what they didn’t and learn what they stayed ignorant of.
8. Get out in front of change. Two things to remember about customers and change: don’t get too far ahead of your customers or you’ll confuse them. Don’t get too far behind them or you’ll lose them. What better place than the NRA Show to see the future, one booth at a time? Be among the first to see what’s coming and how your company can leverage that opportunity to build business and sales.