By National Restaurant Association staff
Chefs, restaurant operators and hospitality industry professionals gathered last week in Aspen, Colo., for the 23rd annual American Express Restaurant Trade Program. The program, part of the Food & Wine Classic in Aspen, featured networking opportunities and education sessions.
"For over two decades, American Express has supported and strengthened the restaurant industry year round through initiatives like the Restaurant Trade Program," said Curtis Wilson, vice president and general manager, Restaurant and Lodging Industries, American Express. “As an ongoing advocate and business partner to the restaurant industry, the trade program is an extension of the value American Express brings to this sector. We are proud to present this unique experience and celebrate the individuals who shape the world of hospitality.”
Missed the program? See video of these education sessions:
• Tech Talk: Marketing to Today's Diner. José Andres, Rick Bayless, Bernardo Hernandez and Danny Meyer discuss how they harness emerging technology to communicate their brand and core values.
• Homegrown: Sowing the Seeds for the Future. John Besh, Sean Brock, Niki Leondakis and Michel Nischan examine new trends in the farm-to-table movement. They discuss chefs and operators who grow produce, raise livestock and more — for the benefit of the restaurant and the community.
• Restaurant Reset: Small Changes, Big Payoff. Grant Achatz, John T. Bettin, Tom Colicchio and Anita Lo explore ways chefs and operators can increase sales and drive traffic within their current space or with minimal adjustments.