By Derrek J. Hull, Blogger-in-Chief
The National Restaurant Association unveiled its new visual identity, which will be applied to all NRA programs, advocacy, services and products this year. The new visual identity will help build cohesiveness in the NRA’s brand structure, and is a step in its multi-year strategic plan to strengthen the connection and messaging to core constituents. The new brand visual is designed to reflect the richness and diversity of the $632 billion restaurant industry and its nearly 13 million employees.
“Creating this new visual identity has been a wonderful experience, as we have taken the many beloved aspects of the industry and translated them into imagery,” said Dawn Sweeney, president and CEO of the National Restaurant Association.
Sweeney added, “We also incorporated our organization’s history into the new brand, bringing in elements from our logo from the 1920s, as well as elements from our well-established ProStart and ServSafe brands.”
“People see different things in our new brand visual, from pizzas and burritos to the rim of a glass and a plate, from pancakes to a cloche at a fine dining restaurant. We see possibilities – not just for today, but for the next several decades,” Sweeney said.
What do you see? Share your thoughts on its new logo on Facebook and Twitter @WeRRestaurants and @NRAShow.