By Derrek J. Hull, Blogger-in-Chief
In today's final installment of our five-part series to help restaurants boost profitability, generate new business and make even more great memories for your customers, we give you this tip how to join the conversation.
So, you want to be where the conversation is and join it in an "authentic" way, but just because people are talking about your company or product doesn't mean he/she wants to talk about it with you. Remember that you're in someone's personal space—the communication must be genuine and engaging vs. pushy and aggressive.
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Communicate strategically — Address negative feedback and ensure your social media platforms have distinct messaging.