By Derrek J. Hull, Blogger-in-Chief
Simpli OatShakes'—a National Restaurant Association 2012 Food and Beverage Product Innovations Awards recipient—music video is performed by aspiring musician, Sawyer Frye, winner of Simpli’s Next Great Talent competition.
“Feedback from young viewers has been exactly what we hoped "great message," "the guy is hot," "makes me want to drink it," Lumme adds.
The Next Great Talent is Simpli’s annual competition with a mission to get young people interested in healthier choices. The next annual contest will be announced in the Spring.
To join Simpli's movement to get the younger crowd to abandon spike and crash energy drinks, and make healthy drinks cool, visit www.livesimpli.com. You can also follow Simpli on Twitter @LiveSimpli and Facebook.
Blogger's note: The video is edited by Adam Little, editor of many # 1 music videos for today’s hottest stars including Carrie Underwood, Taylor Swift, Justin Bieber, Miranda Lambert, Blake Shelton and many more.