By Derrek J. Hull, Blogger-in-Chief
As Facebook continues to evolve, so do restaurant brands’ strategies for engaging with fans on the social network, and a recent study of the second quarter’s most engaging Facebook posts reveals that chains are breaking through to users.
According to social-media software and consulting firm Expion, 20 restaurant companies produced the industry’s 100 most-engaging Facebook posts in the second quarter, based on the number of likes, comments and shares each message generated. Taco Bell was the clear leader for the period, though Dunkin’ Donuts, McDonald’s, The Cheesecake Factory and Starbucks Coffee also had multiple posts rise toward the top of the list—puts a big grin on our faces to know these companies attend the National Restaurant Association Restaurant, Hotel-Motel Show every year.