By Derrek J. Hull, Blogger-in-Chief
Today's consumers are more in-tune with leading-edge food trends than ever before in large part because of popular TV cooking shows and culinary competitions, the National Restaurant Association reported.
According to the Association's 2012 Restaurant Trends Survey, nine out of 10 restaurants agreed customers are more knowledgeable and sophisticated about food and beverages than at any other time.
To keep menus fresh and diners coming back for more, the vast majority of restaurants added new food and beverage items last year. Nine out of the 10 fullservice and limited-service restaurants said they added new food items in 2012, while a similar proportion plan to do so in 2013.
It's not surprising diner's taste buds and chef's creativity inspire new menu creations. Factors that prompt a restaurant to add new menu items include:
- Chef's creativity
- Regular seasonal changes
- Market research
- Customer feedback
- Director by franchisor
The National Restaurant Association's NRA Show 2013, held May 18-21 at Chicago's McCormick Place, is the perfect place sample trends and tasting to invigorate your menu. Registration for the NRA Show is 50 percent off at Restaurant.org/Show.