People are going to say good and bad things about your restaurant. In fact, it might already be happening. And while you shouldn't expect to be immune to negative chatter, there are some basic ways you can establish to protect yourself.
Three safeguards to fend off negative buzz:
1. Build credibility before you need it.
Focus on being a regular participant in key blogs or forums that your customers follow. You can't be everywhere, but by building credibility with a few local critics, it'll make it much easier to share your side of a story if and when you’re being attacked.