By Derrek J. Hull, Blogger-in-Chief
Kogi BBQ was a smash hit when it rolled into Chicago for NRA Show 2009 this past May. As we reported in April, Chef Roy Choi and his team have set their sights on re-inventing the mobile food concept in an exciting manner.
The way in which they build their customer following might surprise you. Take note, Kogi was one of the first restaurant concepts (did we mention it’s a food truck?) to successfully harness the power of the social networking site Twitter to attract customers and keep them coming back for more.
Mobile food continues to gain in popularity across the country. With more than 100 known food truck brands now in the U.S., and sustainable customer growth potential in urban markets, this restaurant kitchen on wheels could be set for a long road-trip. Scout out Kogi and other food trucks on Twitter to find out where they will park next.
We appreciate that Kogi sees themselves as, "just your everyday LA taco truck that happens to use Twitter,” said Kogi BBQ spokesperson Alice Shin. However, this “everyday taco truck” uses social media so successfully, it’s quickly becoming the example to follow on more than just Twitter.
Photo by: Eric Shin