Floored! NRA Show 2009 News

İBravo! ‘Top Chef Master’ Rick Bayless

 
Congratulations to Bravo TV’s first-ever “Top Chef Masters” winner, Chicago’s very own chef/owner – an NRA Show audience favorite – Rick Bayless (Frontera Grill/Topolobampo). Viva the black mole sauce master!

Top Chef Masters pitted 24 accomplished chefs against each other as they competed for the “toque-n” crown. NRA Show supporter and participant Bayless was also joined by fellow NRA Show regular/”Masters” contestant Art Smith (Table Fifty-Two) in the finals, but Smith was cut in the second round.

Bayless’ $100,000 prize goes to Frontera Farmer Foundation, which helps support small, sustainable Midwestern farms.

Fiesta like acclaimed master chef Rick Bayless who had only two words to say on Twitter – “Party’s starting.” Check out these upcoming parties with a Bayless connection.

Glamorama, Chicago’s highly anticipated fashion event at the Chicago Theatre kicks off Friday, August 21 at 8 p.m. The post-party bash lands at Macy’s on State Street (an NRA Show 2009 International Back-of-the-House Tour participating restaurant) - home to Rick Bayless’ upscale, quickservice restaurant Frontera Fresco.

Award-winning restaurant Frontera Grill along with several other participating restaurants will cater StreetWise Under-the-Stars, a benefit for the publication that provides an income source to homeless Chicagoans. (Friday, August 21 at Rooftop Sculpture Garden, 117 N. Jefferson, fourth floor). Tickets available here.

Last but not least, meet the “Top Chef Master” at NRA Show 2010 (May 22-25, 2010 at Chicago’s McCormick Place). Visitors to the NRA Show always enjoy interacting with him in the Celebrity Book Signings area and other Show features. Registration opens soon!

Viva Summer!

 
Roll out those lazy, hazy, crazy days of summer. With the dog days of summer fun in full swing, we all wish that summer could always be here. Those lyrics by Nat King Cole still ring true today.

We know how much you want to sit back, relax and enjoy the final days of summer. But before you head to the beach, cool off with a cold refreshing drink or whatever gets you in the “viva summer” mood, remember that the 2009 exhibitors renewal deadline for NRA Show 2010 (May 22-25, 2010 at Chicago’s McCormick Place) is today. Tick tock goes the clock...call (312) 853-2525.

By the way, feel free to share your summer fun tips and ideas with us. We’re always up for a good time!

Happy Birthday, Mr. President!

 
On his 48th birthday, Prez O's likely gearing up for the meal of a lifetime, but if he was in Chicago we know what he'd like to chow down on:

Hyde Park's Caribbean-focused Calypso Cafe, along with the now defunct New Orleans-inspired Dixie Kitchen, is a favorite of the First Family. They recently added some of the more popular dishes from Dixie Kitchen's menu—which just happened to be the President's faves—including peach cobbler, fried green tomatoes and the Southern Sampler (Jambalaya, gumbo, red beans & rice).

Italian Fiesta, in South Shore, had the honor of serving its thin-crust pizzas at the inauguration. This is the way a pizza's supposed to be: indulgently greasy and bursting with flavor from hearty toppings. Obama's guilty pleasure is the cheese-only pizza.

He's fit as a fiddle and his waistline is trim and slim, but we love that he's not afraid of chowing down on an occasional sandwich loaded down with mounds of corned beef. He caused quite a scene when he ordered several, and paid cash, at Manny's Deli right after the election.

Calling All Voters!

 
It’s official! Trade Show Exhibitors Association’s (TSEA) Exhibitors’ Choice Awards voting is now open. The National Restaurant Association Restaurant, Hotel-Motel Show (NRA Show) and Mary Pat Heftman have been nominated in the categories “favorite show of 2009” and “favorite show manager.” The Exhibitors’ Choice Awards recognize great companies and individuals who have made outstanding contributions to exhibitors’ success across North America. Awards will be presented at the TSEA Foundation Gala in Chicago on July 22, 2009. 

Chris Moyer, manager of the National Restaurant Association’s Conserve initiative said, “I can’t think of anyone more deserving of this award. Mary Pat [Heftman] plays such an enormous role in the success of the foodservice industry by providing exhibitors, attendees, culinary students and educators with a world-class experience year after year. The NRA Show has always been and will continue to be where the foodservice industry meets to learn about new innovation, products and services thanks in large part to Mary Pat Heftman and her show staff.

Voting ends July 8, 2009, so show your support and vote today!

Take the Conserve/EPA ENERGY STAR Challenge Today

 
The National Restaurant Association rollout during NRA Show 2009 of their new campaign dubbed Conserve/EPA ENERGY STAR Challenge is calling on the nation's nearly one million restaurants, all 13 million employees, suppliers and people from all walks of life to reduce energy and water use.

Culinary student volunteers from Kendall College, an official Conserve educational partner, wore brightly colored t-shirts advertising the challenge as they trekked the show floor and grabbed the attention of attendees at every turn. An impressive number of nearly 500 NRA Show attendees raced to sign up on the spot to take the Conserve/EPA ENERGY STAR Challenge.

"The students' activities - along with the Green or No Green game show and free tee-shirts for everyone that signed up for the Challenge - made this one of the most creative and engaging rollouts of an ENERGY STAR Challenge I have seen at my time with EPA. I am very pleased, as a representative of ENERGY STAR, to see the NRA demonstrate environmental leadership by promoting the importance of energy efficiency in commercial buildings to their members," said Anna Stark, program manager, ENERGY STAR Commercial Markets.

Media Mogul Leads Green Restaurant Revolution

 
The NRA Show floor was a buzz as media mogul Ted Turner walked the South Hall. The restaurateur (Ted’s Montana Grill) and entrepreneur kept his causes in mind as he greeted people during his book signing, answering questions about the environment, his ranching and how his company employs best practices in sustainability.
 
“We want to see innovation and technology improvements, and make things more efficient and less costly, that’s why we come to the NRA Show,” said Turner. His business partner, CEO and President of Ted’s Montana Grill George McKerrow, Jr., echoed those sentiments, saying, “It’s the small things you do every day. If nothing else, pick up the trash, change a few light bulbs, recycle.”
 
The book, Call Me Ted focuses on Turner’s life story and rise to prominence. His interest in bison, for example, gave birth to the restaurant concept he now owns. He says in the book, “I loved these animals and while it took me awhile to warm to the idea of serving them as food, I realized that helping consumers develop a taste for bison would not only increase the value of my herd, it would be in the best long-term interests of the bison.”

Now Serving: Restaurant Executive Breakfast

    
This year's NRA Show is breezing into the Windy City starting Saturday, May 16 and the annual Restaurant Executive Breakfast, Saturday, May 16, 8:30 a.m. - 10:00 a.m., is set to officially kick things off. The breakfast's theme "Word of Mouth Marketing" for Chains and Multi-Concept Operators will feature Sims Foster, Margie Myers, Brad Wahl, Billy Dec and William Whitman, Jr.; Andy Sernovitz to moderate

This expert panel and topic will address how premier chains and multi-concept operators are increasing revenue and guest loyalty through inexpensive and easy-to-execute "Word of Mouth Marketing" tactics such as blogs, online videos and social networking sites.

Andy Sernovitz, leading "Word of Mouth Marketing" expert and author of Word of Mouth Marketing: How Smart Companies Get People Talking will moderate a panel of chain and multi-unit operators, including: Sims Foster, corporate director of restaurants and bars, Denihan Hospitality Group; Margie Myers, senior vice president of communications, Dunkin' Brands; Brad Wahl, vice president, marketing, The Krystal Company; Billy Dec, president/partner, Rockit Ranch Productions, and William Whitman, Jr., senior vice president, communications, McDonald's USA.

Not yet registered for NRA Show 2009? Don't miss out, the world's largest restaurant industry event starts tomorrow, Saturday, May 16!

Spotlight: 2009 Keynote Executive Panel

  

Prominent. Respected. Inspiring. Dynamic. Visionary. Innovative. These are all words to describe the distinguished lineup of “best in class” industry leaders who will take part in the keynote executive panel "Seize the Moment: Energize the Guest Experience and Drive Sales in This Economy" at NRA Show 2009.

This year’s new, interactive format will include wine maker and restaurateur Joseph Bastianich, chef-owner Daniel Boulud, Chipotle founder Steve Ells, hospitality analytics entrepreneur Damian Mogavero and Buffalo Wild Wings' Sally Smith. Award-winning journalist Steve Dolinsky (pictured above) will lead a lively exchange between the panelists and audience to identify cutting-edge and profitable steps you can take today in this fast-changing marketplace.

Also, National Restaurant Association chairman and co-president of Enovo Restaurant Ventures LLC Michael Kaufman will deliver a welcome address before the keynote and also lead the Faces of Diversity awards ceremony (created by the Association in partnership with PepsiCo Foodservice).

NRA Show 2009 and International Wine, Spirits & Beer Event attendees are encouraged to submit questions for the panelists prior to the event through Floored! (yeah, you got it, right here!) and also @NRAShow09 on Twitter and on Facebook.

Not yet registered to attend NRA Show 2009? Don’t miss your opportunity to ask questions and interact with the keynote panelists. Register today!

Seeing Green

 

Spring is in full bloom and Floored! is exploring our dark “green” side. Given that the restaurant industry is committed to doing the right thing for the environment, conservation is a top menu item.

With so much information out there on this topic, it makes it tough for restaurateurs to make sense of it all. So, many exhibiting companies at NRA Show® 2009 will showcase “green” and sustainable products and services. Also, a special series of green-focused education sessions will deliver information and tips you need to make your operation greener.

Additionally, several of the Kitchen Innovations™ Award recipients have eco-conscious features, and the Organic & Natural Pavilion will feature sustainable food and beverage options.

Among the thousands of products and services throughout the exhibit floor, there will be many “green” options at this year’s NRA Show, including: Big Green G, a revolutionary resource for restaurants to take green steps and for customers to find green businesses; PrimeWare by PrimeLink Solutions, LLC offers biodegradable tableware (along with several other exhibitors) made from bagasse (sugarcane) – this gives a whole new meaning to the phrase “now you see it, now you don’t,” and PureOFlow is changing the way restaurants and other foodservice businesses manage water needs (we also hear Pure Revolution's PureOFlow booth will feature a national drink recipe contest, an Austin Powers and other 60’s spy theme hi-jinks – groovy baby!).

The National Restaurant Association’s Conserve initiative, launched at last year’s NRA Show, offers these ten tips for sustainability: 1. Turn Off 2. Fix Leaks 3. Replace Lighting 4. Reduce. Reuse. Recycle. 5. Unplug 6. Use Less Water 7. Train and Inform 8. Clean and Maintain 9. Remodel or Build Green 10. Look for the ENERGY STAR Label.

Are you registered for NRA Show 2009? Register by Friday, April 10 to save 50 percent!

The Oscar Goes to...Chicago Restaurant Week

The Oscars® are only hours away, but the 2nd Annual Chicago Restaurant Week is already in high gear across the city. Get ready to eat it up at over 130 restaurants through February 27, with three-course prix-fixe menus of $22 for lunch and $32 for dinner (excluding beverages, tax and gratuity).

America's new president and Chicago's very own, President Barack Obama, enjoys a rich mix of dining spots in Chicago. And Chef Rick Bayless' Topolobampo, the sophisticated sibling to Frontera Grill, both Chicago Restaurant Week participants, is often selected as the Obamas' hot spot for regional Mexican food.

Look for Chef Bayless to make an appearance, as he and many other celebrity chefs always do, at NRA Show®2009 and the International Wine, Spirits & Beer Event (IWSB) at Chicago's McCormick Place.

Check out 312DD for the perfect spot to dine during the NRA Show and IWSB.