Food Trucks Roll Into NRA Show 2010

By Derrek J. Hull, Blogger-in-Chief

Food trucks are taking America’s food-loving streets by storm everywhere from Los Angeles to New York and Austin to Portland, Ore. to Milwaukee. These tweeting restaurants on wheels draw masses craving everything from sushi, waffles, cupcakes, Korean BBQ tacos, Indian curries, fried chicken, brats, every burger type you could imagine (think grass-fed, organic, and Black Angus to name a few) and many more.

Everyone from celebrity chefs like Bravo TV’s Top Chef Masters 2 participant and chef/owner Ludo Lefebvre of food truck LudoBites to Milwaukee-based food truck Street-za Pizza co-owner Scott Baitinger to chains like Taco Bell and Baja Fresh have merged into the industry’s food truck fast lane.

In an effort to bring you up to speed on this growing industry phenomenon, the National Restaurant Association’s NRA Show 2010, held May 22-25 in Chicago, plans to roll out all the “food truck stops," err, new Food Truck Spot pavilion and expert-led education sessions.

The Food Truck Spot pavilion at this year’s NRA Show will showcase everything - including actual food trucks - a restaurateur could possibly need to know. Expert-led education sessions addressing, you guessed it, food trucks will also be presented.

Moderator Ray Villaman of Mobi Munch and panelists including San Francisco-based The Culinary Edge’s Aaron Noveshen, LudoBites’ Ludo Lefebvre and Border Grill’s Mary Sue Milliken will share their insights in the education session Mobile Restaurants – Restaurants Get Rolling: Chefs Take it to the Streets on Monday, May 24 at 2 p.m. about why the mobile restaurant movement is exploding and how your restaurant can be a part of it.

Kiosk development expert Marie VanDrisse will moderate Expanding Your Brand Into Non-Traditional Locations on Sunday, May 23 at 10 a.m. along with panelists Greg Powell of Denny’s, Lynette McKee of Checkers, Marie Gill of Seattle’s Best and Steven Brush of Brush Enterprises, LLC who will share experiences about transforming their brand concepts for non-traditional venues.

Even the Restaurant Executive Breakfast's topic Blazing New Revenue Streams, held Saturday, May 22 at 8:30 a.m. will address how to identify and develop innovative new revenue streams. Peter Romeo, blogger-in-chief of RestaurantRealityCheck.com will be joined by panelists including Jamba Juice Company’s Susan Shields, Street-za Pizza food truck operator Scott Baitinger and Kimpton Hotels & Restaurants’John Inserra.

For more information and updates about all things NRA Show 2010, including a full list of education sessions, visit www.restaurant.org/show. And if you haven’t already registered, get a move on it today!

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