Leading social media companies “check in” at NRA Show 2011

 
By Derrek J. Hull, Blogger-in-Chief

With eight out of 10 restaurant operators saying social media will be an increasingly important marketing tool, the National Restaurant Association will feature leading social media players at NRA Show 2011 in Chicago.

The NRA Show will provide attendees with a veritable “who’s who” of social media companies like Facebook, Google, Groupon, LivingSocial, SocialGrub, Travel Zoo, Where and Yelp to meet with on the exhibit floor – as well as highly focused education sessions that speak to every level of social media knowledge, from the basics to the advanced.

The series of social media-focused education sessions will highlight best-in-class strategies and implementation, featuring both social media companies and restaurant operators. Attendees will learn about group buying, integrating social media and geo-social applications with POS systems, using social media channels in human resources, and more.

Social media education session include:

Making Friends, Building Followers and Turning Fans Into Ambassadors Through Social Media
Saturday, May 21, 2:00PM - 3:30PM
Learn tips and insights on what to post, who will manage it, how to attract followers on Twitter, Facebook and other social media sites from restaurant operator Lettuce Entertain You Enterprises, The Castle Group, Langdon Flynn Communications, and CoverBoom.

Using Social Media Technologies to Reward Brand Loyalty
Sunday, May 22, 12:00PM - 1:30PM
Discover how Tasti D-Lite integrates conventional loyalty programs with Facebook, Twitter, Foursquare and other social media and geo-social applications to build loyalty activity online and receive tangible benefits through social-friendly POS applications and TastiRewards program.

Collective Buying: How Social Commerce Can Help Your Restaurant Find New Customers
Sunday, May 22, 2:00PM - 3:30PM
Gain insights from Groupon, Geja’s Cafe, PYT Philly, Butter Lane Cupcakes, Wyndham Hotel Chicago about what collective buying is all about, how it can help attract and retain customers, how to prepare when you run a deal, what to avoid and more.

The Power of Social Media INSIDE Your Organization
Monday, May 23, 12:00PM - 1:30PM
Learn from P.F. Chang’s, Taco Bell, CiCi’s Pizza and Hoffmann and Associates about how to use social media successfully to recruit, engage and communicate inside your organization.

The Future of Social Media and Word of Mouth for the Restaurant Industry
Monday, May 23, 2:00PM - 3:30PM
Join Johnny Rockets Restaurant Group, Inc., Cold Stone Creamery, Facebook, LivingSocial, SCVNGR and Zócalo Group as they highlight what you need to know to fully capitalize on the most compelling social media trends today, and tomorrow.

Debate: Are online reviews a good or bad thing?
Tuesday, May 24, 12:00PM - 1:30PM
Top Chef runner-up Stefan Richter and Yelp’s Luther Lowe will debate the merit of
online reviews, including why chefs and restaurant operators often view online review sites as a double-edged sword, moderated by Corby Kummer, Atlantic senior editor & curator of The Atlantic Food Channel.

Google will be the keynote in the Technology Pavilion on Sunday, May 22, 12:00PM – 1:30PM

Additionally, NRA Show 2011 and International Wine, Spirits & Beer Event (IWSB) now have the ability through eventSocial – an online social media tool – to log into their social networks and e-mail accounts, identify fellow registrants already in their networks, connect with them, and post show-related updates to Facebook, LinkedIn and Twitter.

  
Visitors will also be able to check in for the first time to NRA Show and IWSB and key show floor areas using Facebook Places from your smartphone.

NRA Show 2011 will feature more than 70 free education sessions on trends, strategies and best practices led by top industry leaders and experts. To register for the NRA Show, visit www.restaurant.org/show.

Comments

[Social Media Application]

these all were great sites for social media marketing thanks man to point out these all.

[sid]

Great article! Looking forward to being there. Look into Wavespot, it is a social media enabled router that helps streamline the acquisition and retention of customers on social media networks

[Clark Adams]

Social media is a great tool used by most companies these days. As businesses emerge, social media also will. There's no wonder why there are leading social media companies. Businesses need to choose the right social media partner or tool for their type of operation. Therefore, social media companies should consider all types of business operations in improving all of their applications and services.

[Social Media Company]

Thanks for posting such impressive blog. We might try to work a reference to this one into our post about the perfect social media company next week is that's cool?

[Social Media Application]

Pretty insightful post. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that.Keep it up.

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[Julia Walker]

It is really true that social media is really a big help to all, whether big or small existing companies, and also considered as one of the best marketing tools.