By Derrek J. Hull, Blogger-in-Chief
The National Restaurant Association projects that 14 million Americans will visit a restaurant for a Thanksgiving meal this year, and an additional 16 million will use restaurant takeout to supplement a meal at their own or someone else’s home.
“In today’s activity-rich, time-poor society, restaurants play an important role in bringing friends and family together to share a holiday meal for Thanksgiving,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association.
The research shows that the convenience of restaurant meals – not having to shop, cook and clean up – drives consumer behavior and will lead millions of Americans to patronize restaurants this Thanksgiving.
When asked about the top reason for using restaurant services this Thanksgiving, 63 percent of consumers said that the convenience of using restaurant-prepared takeout items for all or part of their Thanksgiving meal allows for more time with family and friends. Thirty-one percent said they plan to dine in a restaurant for a Thanksgiving meal because they prefer to not cook a big meal and deal with the cleanup that goes along with it.
In addition to convenience, consumers who plan to dine out for a Thanksgiving meal this year say they will do so because they are traveling and don’t have the ability to cook (22 percent), they prefer to go to restaurants on special occasions (15 percent), somebody else is hosting and they prefer to dine out (15 percent), and they don’t have enough space to host a Thanksgiving event (12 percent).
When asked about the top reason for using restaurant services this Thanksgiving, 63 percent of consumers said that the convenience of using restaurant-prepared takeout items for all or part of their Thanksgiving meal allows for more time with family and friends. Thirty-one percent said they plan to dine in a restaurant for a Thanksgiving meal because they prefer to not cook a big meal and deal with the cleanup that goes along with it.
thanks for this good information.
Posted by: jobs online | November 21, 2011 at 08:27 AM