By Derrek J. Hull, Blogger-in-Chief
The National Restaurant Association and LivingSocial this week announced a new partnership to educate and inform restaurant operators on all available marketing channels to build restaurant brand awareness and increase sales. The partnership’s focus will be on a major research project to study restaurant and consumer attitudes and restaurant marketing best practices.
“We’re excited to be working with LivingSocial to better understand how restaurant operators can market themselves locally and nationwide,” said James Balda, Chief Marketing and Communications Officer of the National Restaurant Association.
Results of the joint research will be unveiled at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show at Chicago’s McCormick Place, set for its new dates May 5 through 8.
As part of the research effort, LivingSocial has provided an unrestricted grant for the National Restaurant Association to conduct a study examining the effectiveness of a wide array of marketing channels for the restaurant industry. Insights gained from the survey will be used to create resources National Restaurant Association members can leverage when selecting the best marketing approach to help strengthen their business.
“Restaurants make up a large portion of LivingSocial’s merchant base and our mission is to help them attract and retain valuable new customers,” said Mandy Cole, Senior Vice President of Sales at LivingSocial. “We couldn’t be happier to work with the National Restaurant Association, and we look forward to applying the information shared through this relationship to better serve our merchants.”
For more information, and to register for up to 50 percent savings for NRA Show and the International Wine, Spirits & Beer Event, go to www.restaurant.org/show or www.winespiritsbeer.org. You can also find the NRA Show and IWSB on Twitter @NRAShow, Facebook, Linkedin and YouTube.
Photo reposted from ifood.tv
Interesting post, I haven't come across your site and I am sure I will be back.
Posted by: caterers jacksonville | March 15, 2012 at 03:43 AM
Your blogs and every separate material are so remarkable and lucrative it makes me come back most again.
www.dealsextra.com.au/living-social.php
Posted by: gollsamirita | January 8, 2013 at 02:58 AM