By Derrek J. Hull, Blogger-in-Chief and Nancy Kruse, Menu Trends Contributor
Question: What’s hotter than a habanero, growing faster than the speed of sound and influencing menus across all segments of the industry?
Answer: Food trucks, which combines creative cuisine with mobility, spontaneity and marketing buzz.
There’s a lot to be learned from the current meals-on-wheels craze, and conventional restaurateurs don’t need to be left in the dust by these upstart competitors.
Tune in on at 3 p.m. ET on Tuesday, July 31 for a live chat (it's a free online event) of my "Menu Innovation 2012: Turning Trends into Money Makers" session from NRA Show 2012. We'll look at food truck operators’ innovative approaches to menu development and delivery and ideas you can adapt to your own operation.
Blogger's note: We first began reporting on the food-loving streets phenomenon in 2010 with "Food Trucks Roll into NRA Show 2010".
Maravilloso.
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