How to apply Apple's guest experience model to restaurants

Restaurants can learn a lesson from the customer experience model of Apple's stores, writes Forbes columnist Carmine Gallo. Highly-trained employees provide the best customer service when it comes to friendliness and expertise that can be shared with the customer, which in turn gives the customer a greater appreciation for the product, such as with Apple's one-to-one computer classes in its stores. "The more they know the more likely they are to enjoy the product," Gallo writes.

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