Tailoring your message tip 2 of 5: Connect online

By Derrek J. Hull, Blogger-in-Chief

We return today with the second in our five-part series of quick tips for online marketing success for restaurant operators.


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• Use flexible templates — When sending an email blast, personalize salutations and keep track of customer preferences for future marketing
• Offer savings — Emails are an easy and effective way to offer savings to first-time and returning customers. 

Next up in the series: Quick tip #3 for tailoring your message: Extend your reach

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