As more restaurant managers recognize the importance of music selection as part of a diner's overall experience, music-sensory branding firms such as Prescriptive Music are creating highly-tailored, carefully planned playlists that fit the restaurant's mood and theme and help drive sales. "As more restaurants are seeking to evoke all five of their customers’ senses, the right music is critical to provide a complete, elevated dining experience," said Prescriptive Music founder Allen Klevens.
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