Tailoring your message tip 1 of 5: Know your customer

By Derrek J. Hull, Blogger-in-Chief

We interrupt this broadcast for a special report on how to tailor your restaurant's message and watch your business grow. Served hot and delicious by the National Restaurant Association and LivingSocial. 

We've all heard the buzz that media vehicles — Websites, email, social media, and daily deals — occupy a rightful place alongside offline or traditional marketing channels and that effective use of online media can enhance a restaurant’s brand, grow revenue, and attract new customers. Who doesn't want that, right? Online marketing efforts also easily provide what consumers say they want in restaurant marketing materials: personalized offers and savings. Give the customer what he/she wants.

To help you more easily navigate online marketing efforts, here's the first of five quick tips for online success:

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• Know them personally — Collect email addresses and names so you can communicate directly.

• Entice diners — Create specials and other incentives to bring customers back during slow times.

Next up in the series: Quick tip #2 for tailoring your message: Connect online  

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