Special feature by Culver's social media team
First thing’s first: providing killer day-to-day content is
no longer enough within social media. Consistency is now a given in the worlds
of Twitter, Facebook, Pinterest, Instagram and Google+. Each are crowded
platforms with hundreds (more likely, thousands) of other restaurants trying to
get the attention of the millions of people in those spaces.
You must stand out, and one of the best ways to do that:
social media promotions. Contests, sweepstakes, games, quizzes, social coupons
and more repeatedly deliver results within social media. They accelerate fan
growth by 10 to 20 percent, increase engagement by more than 100% for the
duration of the campaign and – most importantly – create trial and/or drive
guests in restaurant.
If investing in a social media promotion is a possibility
for your restaurant or company, check the box on these five tips to get it
right: